13 Years of
Quiet Conviction
From a Facebook community in 2011 to a full city platform in 2024 — this is the story of an idea that refused to die, and a Mumbaikar who refused to give up on it.
Building Brands, Learning Mumbai
Mitul starts his digital marketing career in Mumbai — running SEO campaigns, building brands across real estate, retail and hospitality. He begins to see clearly how Mumbai's small businesses are invisible online.
Churchgate 2 Virar is Born
Mitul starts a soft community on Facebook called Churchgate 2 Virar — capturing the full length of Mumbai's Western Line and the spirit of serving every Mumbaikar on it. Life and livelihood demanded he keep it small, but the idea was alive.
18 Years of Brand Expertise
Across 18+ years, Mitul works across Mumbai's industries — building a deep expertise in SEO, digital brand building and understanding how Mumbai's economy actually functions at the hyperlocal, neighbourhood level. This becomes the foundation of Mumbai96.
Churchgate 2 Virar → Mumbai96
After 13 years of carrying the idea, Mitul makes the decision — the platform gets a new name, a new vision and a full-time commitment. Churchgate 2 Virar becomes Mumbai96, named for the year Mumbai's identity took full effect. The tagline: Everything Mumbai.
Platform Build — Full Speed
Neighbourhood pages, listings, blogs, community polling (Mumbai Voice), a civic information hub and a Saturday night empowerment programme in low-income Mumbai neighbourhoods. The mission is no longer soft or small — it's live and growing.
Everything Mumbai. For Every Mumbaikar.
Mumbai96 is expanding into civic guides, government resource pages, vernacular content, community-driven tools and a weekly on-the-ground empowerment programme. One city. One platform. One Mumbaikar's commitment.